Showing posts with label United States. Show all posts
Showing posts with label United States. Show all posts

Friday, 17 May 2013

Sepia Saturday 177: Let the Children Kodak, the beloved Brownie camera


Sepia Saturday by Alan Burnett and Kat Mortensen

Among a group of old photographs given to me a few years ago by a friend, collected by her father in New Hampshire, are several mounted prints of identical size which, judging by the clothing worn by the subjects, appear to have been taken in the first few years of the twentieth century. The prints measure roughly 2¼" x 3¼" (58 x 80mm) and are mounted on card about 4" x 5" (100 x 125mm) in a variety of colours, including white, cream, grey and green. Sadly none of these four photographs have the subjects identified, and the provenance has long been lost, so all I have been able to deduce is that they are probably from New Hampshire or Massachusetts, and that the last two are of the same person.

Image © and collection of Brett Payne
Unidentified mother and daughter, undated estd. c.1900-1905
Silver gelatin print (83 x 56mm) mounted on card (128 x 102mm)
Image © and collection of Brett Payne Some Rights Reserved

The first, rather charming glossy print is in what we would now refer to as landscape format, and is pasted on a gray and white coloured card with an embossed pattern of wavy lines and two series of loops, and with a bevelled edge. The young girl and an older woman, who look alike enough to be mother and child, are kneeling/crouching on a leaf-strewn lawn adjacent to a narrow path which curves along a hedge and behind them under the shade of a tree, and then disappears around a corner. The narrowness of the path suggests a private garden, and the fallen leaves presumably imply that it is autumn. The woman's long skirt, light-coloured blouse with slightly puffy sleeves narrowing at the elbow and pompadour hairstyle, together the girl's large-sleeved jacket and a bow at the top of her head all point to a date in the early 1900s, say between 1900 and 1905.

It's worth noting that there appears to have been some light leakage, either in the camera or during film removal, causing a wavy band of over-exposure - or fogging - along the top edge of the print. The photographer has chosen a good viewing angle so that the sun, to the right of and slightly behind the camera, and already fairly high in the sky (so probably taken in the late morning or early afternoon), casts some shadows on the subjects's faces and clothing, illuminating them with relief rather than flattening the tonal variation.

Image © and collection of Brett Payne
Unidentified girl with dog, Undated, estd. c.1905-1915
Silver gelatin print (83 x 56mm) mounted on card (128 x 102mm)
Image © and collection of Brett Payne Some Rights Reserved

The second photo, in portrait format, is also marred with a little over-exposure along the upper left-hand edge and in the lower half of the image, although the fact that it is not just confined to the edges suggests that it may be due to a poor choice of lighting angle, rather than careless handling of the rollfilm. The mount is dark greenish-grey coloured card (it looks greener in the scan than in reality, due to my enhancing the rather faded image) with a neatly printed white rectangle framing and drawing attention to the print.

This teenaged girl wears a long skirt and a pouch-fronted top with a sailor-style collar, the broad lapels tied at the front, and a large bow at the back of her head. Although still from the first decade or two of the twentieth century, I suspect this dates from a little later than the first photo, say between 1905 and 1915. She is standing by a staircase leading up to a clapboard house with wooden shutters. A creeper growing up the side of a pillar on the edge of a verandah has very few leaves, so perhaps this is was also taken in autumn. The dog appears to have been caught in mid-scratch, but it's in the middle of the over-exposed bit, so even if I did know more about dogs I probably wouldn't be able to identify the breed.

Image © and collection of Brett Payne
Unidentified woman and shrubbery, Undated, estd. c.1905-1910
Silver gelatin print (83 x 56mm) mounted on card (128 x 102mm)
Image © and collection of Brett Payne Some Rights Reserved

The next two portraits show the same young woman, perhaps in her mid-twenties to early thirties, posing amongst palms, ferns and succulents, probably originating from a much warmer climate. Despite the external view of a series of second-storey windows in the background, I have come to the conclusion that both snapshots were taken in a conservatory or glass-roofed courtyard, as there is plenty of light coming down from directly above, but it looks too well manicured (one of the potted plants even has a label) to be outdoors. Besides, she appears to be dressed for winter weather, rather than the warm conditions necessary for the cultivation of such fauna. Perhaps this accounts for her slightly unhappy demeanour - the humidity in there is causing some discomfort.

Image © and collection of Brett Payne
Unidentified woman and shrubbery, by undated estd. c.1905-1910
Silver gelatin print (83 x 56mm) mounted on card (128 x 102mm)
Image © and collection of Brett Payne Some Rights Reserved

Both are mounted on greyish card with bevelled edges, although of slightly different shades and ornamentation - one has a fancy patterned white border around the print, the other a simple embossed, grey rectangular border. The woman's clothing consists of a high-necked blouse, a double-breasted full length coat with velvet collar and sleeves which are wide at the shoulder but tapering towards the elbow. She is wearing leather gloves, a large corsage of roses, and a wide-brimmed hat with substantial floral-style decoration on the top to match the flowers. All of these combine to suggest to me an approximate date of between 1905 and 1910.

Neither photo looks over-exposed, the fuzzy patches of light in the second image probably being due to the dappled sunlight. Both prints have a matt finish, with the slight silvery sheen in darker areas characteristic of many silver gelatin prints from this era, produced by degradation of the emulsion.

Image © and courtesy of Duke University Libraries Digital Collections
"Let the Children Kodak"
1909 Advertisement by Eastman Kodak Co.
Image © and courtesy of Duke University Libraries Digital Collections

Besides the print/mount size and the fact that they were taken in bright sunlight, there is another common feature that the sharper-spotted of readers may have noticed - all four are taken from an approximately waist-high viewing position. With regard to the print size, since by far the majority of photographs were contact printed during the pre-War years, we can assume that it equates to the film size. The 105 and 120 roll film formats produced by Eastman Kodak Ltd., both measuring 2¼" x 3¼", were introduced in 1897 and 1901, respectively, narrowing the type of camera likely to have been used to one or more of the following new models introduced around the turn of the century:

  • the Folding Pocket Kodak (1897-1899) & No 1 Folding Pocket Kodak (1899-1915) both used 105 film
  • the No 2 Brownie (1901-1933) & No 2 Folding Pocket Brownie (1904-1915) both used 120 film
Image © Brett Payne and courtesy of the Tauranga Heritage Collection
No 2 Buster Brown box camera, 1906-1923, by Ansco
Image © and courtesy of the Tauranga Heritage Collection

There were also several competing companies which produced similar models, such as Ansco's No 2 Buster Brown box camera introduced in 1906. A feature included with all of these devices was the prismatic viewfinder, which enabled a user to frame a picture by holding the camera at waist level, in either portrait or landscape orientation, and looking vertically downwards, just as the child is doing in the 1909 advertisement for a Brownie above.

Image © and courtesy of Duke University Libraries Digital Collections
"The Brownie Family"
1909 Advertisement by Eastman Kodak Co.
Image © and courtesy of Duke University Libraries Digital Collections

The first Brownie was introduced in February 1900, and was soon joined by a range of models, initially marketed very firmly towards use by children. The No 2 Brownie, ostensiby being operated by the young girl with two bows in her hair, second from right in the above advertisement, was by far the highest selling. First sold in October 1901, by the time the Model F was discontinued in 1933 several million had been manufactured.

Image © and courtesy of Duke University Libraries Digital Collections
"There's no better fun than picture taking ... The Brownie Family"
1909 Advertisement by Eastman Kodak Co.
Image © and courtesy of Duke University Libraries Digital Collections

Kodak advertisements appearing throughout the first decade of the twentieth century reinforced the message that the family of Brownie cameras belonged in your family, and that there was a Brownie for every age and pocket. The No 2 Brownie cost a mere $2.00, and the more versatile No 2 Folding Pocket Brownie just $5.00. For the first time, cameras and photography were within the reach of almost everyone.

Image © Brett Payne and courtesy of the Tauranga Heritage Collection
No 2 Brownie Model F, 1924-1933, by Eastman Kodak Co
Image © and courtesy of the Tauranga Heritage Collection

This No 2 Brownie from the Tauranga Heritage Collection is a Model F, manufactured a couple of decades after the four photographs displayed above were taken, but the overall design had changed little. The phenomenal success of the Brownie, originally marketed for children in a massive media campaign, meant that within a decade a huge number of American and British families owned a box camera, even if the majority of them were not actually being used by children. The claim that by 1910 a third of all Americans owned a camera (Jenkins, 2005) seems hardly credible, but certainly by 1921 over 2.5 million No 2 Brownies alone had been produced (Coe, 1978), making this by far the most popular of the models which used this film format.

Image © and courtesy of Jos Erdkamp
View of river scene with building and boat, undated
Silver gelatin print on Velvet Velox paper (2¼" x 3¼") mounted on embossed "Brownie" brand brown card (4" x 5") with bevelled edges
Taken with No 2 Brownie camera, by an unidentified photographer
Image © and courtesy of Jos Erdkamp

These two images (above and below) show the front and reverse of another example of a mounted print from a No 2 Brownie, displayed by antique camera enthusiast Jos Erdkamp on the web site which documents his collection of early Kodaks. Jos, who very kindly took the trouble to send me detailed scans and gave me permission to reproduce these images, writes:
It is not rare, it is not expensive, it even is not pretty, but it is the camera that recorded our history during the first part of the 20th century. The No. 2 Brownie was made in large numbers: several million and at least 2,500,000 before 1921. Together with the 2A Brownie, which took a slightly larger photo and was also made in several millions, it was the camera that could be found in most families. In all the snaps these cameras have taken, the small and also not so small events of the first half of the last century are documented. For this it deserves a place of honor in camera history.

Image © and courtesy of Jos Erdkamp
Reverse of No 2 Brownie card mount (4" x 5")
Image © and courtesy of Jos Erdkamp

The printed text on the back states:
Velox print showing the size and quality of negative made with the No. 2 Brownie Ccamera and No. 2 Folding Pocket Brownie Camera - Mounted with Kodak Dry Mounting Tissue - Eastman Kodak Co. Rochester, N.Y.
This, together with the text "Velvet Velox" inserted on the print itself, suggests to me that the photo may have been a commercially produced promotion sample, rather than an ordinary amateur snapshot. However, the colour and embossed frame of the mount is very similar to that of the fourth print in my own collection, and was obviously a commonly used design.

Image © Brett Payne and courtesy of the Tauranga Heritage Collection
No 2 Folding Pocket Brownie, 1904-1915, by Eastman Kodak Co
Image © and courtesy of the Tauranga Heritage Collection

The other camera mentioned is the No 2 Folding Pocket Brownie, the smallest of the simple folding Brownies produced by Kodak in these early years. It is shown being used by a young lad, perhaps 9 or 10 years old (fourth from right), in the 1909 advertisement above, and also took 120 format rollfilm. Along with its predecessor the No 2 Folding Brownie, only 250,000 were produced between 1904 and 1915.

Image © and courtesy of Jos Erdkamp
Bullock cart, Philippines, 1898
Silver gelatin print (2¼" x 3¼") on glossy embossed card mount (4" x 5")
Taken with Folding Pocket Kodak camera, photographer unidentified
Image © and courtesy of Jos Erdkamp

Another possibility for the 2¼" x 3¼" format print are the Folding Pocket Kodak (1897-1899) and its successor the No 1 Folding Pocket Kodak (1899-1915), both of which used 105 rollfilm and sold for $10, some 200,000 of which were produced. Jos Erdkamp has a very nice example of such a photograph, taken in the Philippines in 1898, which is mounted on glossy white card conveniently embossed with the words, "Folding Pocket Kodak." The style of mount, using glossy pale grey card embossed with a zig-zag pattern, is similar to that used for the first of my examples above.

During and after the Great War (1914-1918) the range of camera models which used 120 format film expanded dramatically, although the No 2 Brownie continued to enjoy great popularity for many years. At the same time, the fashion for mounting prints appears to have changed somewhat, and it became far more common to supply the customer with loose unmounted prints, which were of course a lot cheaper. However, if you have similar mounted prints dating from before the war, it may also be possible to identify the camera with which they were produced. I welcome contributions, so if you find any in your own family collection, please do get in touch - they may provide interesting material for a follow up article.

I hope to feature more film/print formats in the future, as I feel the matching of prints to cameras is a poorly studied field in photohistory. In the mean time, I expect a visit to Sepia Saturday's other contributers this week will reveal a few more child-oriented themes.

References

Coe, Brian (1978) Cameras: From Daguerreotypes to Instant Pictures, United States: Crown Publishers, p 89-91, 99-102.

Erdkamp, Jos (nd) No 2 Brownie (1901) and Folding Pocket Kodak, on Antique Kodak Cameras from the Collection of Kodaksefke.

Frost, Lenore (1991) Dating Family Photos 1850-1920, Victoria, Australia: Lenore Frost, 127pp.

Gustavson, Todd (2009) Camera, A History of Photography from Daguerreotype to Digital, New York: Sterling, 360pp.

Jenkins, Karen (2005) Brownie, in Encyclopedia of Twentieth Century Photography, Warre, Lynn (ed.), London: Routledge.

West, Nancy Martha (2000) Kodak and the Lens of Nostalgia, University Press of Virginia.

Friday, 3 May 2013

Sepia Saturday 175: Andy Warhol looks a scream, Hang him on my wall


Sepia Saturday by Alan Burnett & Kat Mortensen

Several regular visitors from Sepia Saturday have in the past commented on the length of some of my articles and asked how long it takes me to compile them. The short answer is How long's a piece of string? because some (e.g SS173) are off the cuff, while others are years in the making, gestating slowly either in my mind or as an accumulating collection of notes on the computer's hard disk. This week's contribution is one of the latter, a culmination of some four years of research, the publication of which has been triggered by a fortuitous find in the Tauranga Heritage Collection's store of cameras and photographic paraphernalia, and Alan's image prompt featuring coin-operated machines.

Image courtesy of The Metropolitan Museum of Art
Photobooth self portraits by Andy Warhol, c. 1963
Gelatin silver prints, each 36 x 196 mm
Image courtesy of The Metropolitan Museum of Art

I've long had a fascination with the idea of photobooths, although by the time Andy Warhol turned them into tools of pop art and culture in the 1960s, they were well past their heyday. I don't remember ever seeing one, let alone having my portrait captured in one, during my youth in the 1960s and 1970s, but admittedly I was living in a former colonial backwater.

What made this style of portrait unique, at least until the advent of digital cameras and the ubiquitous camera phone, and no doubt the main attraction for the average joe (Hofman, 2011) as well as Warhol and like-minded celebrities, was that its composition was placed firmly in the hands of the subject.
For Warhol, the photo booth represented a quintessentially modern intersection of mass entertainment and private self-contemplation ... In these little curtained theaters, the sitter could adopt a succession of different roles ... Here, Warhol has adopted the surly, ultracool persona of movie stars such as Marlon Brando and James Dean, icons of the youth culture that he idolized.

(Anon, 2000)


Photobooth portraits of Surrealist figures
Photomontage by André Breton, 1928

He was not the first to use the photobooth in such a manner, the French surrealist André Breton having reputedly persuaded various contemporaries, including Salvador Dali, Max Ernest and Rene Magritte, into entering recently installed Photomaton booths on the Champs-Élysées in Paris, the products of which he then compiled into the slightly disturbing photomontage above (Bloch, 2012).

Image © and collection of Brett Payne
Portrait of two unidentified men, one in soldier's uniform, c.1915-1916
Taken at Sidney Boultwood's Stickybacks studio, 66 St Peter's St, Derby
Image © and collection of Brett Payne

While I don't intend to recount the origins and early history of the photobooth here, I will recommend Mark Bloch's Behind the Curtain and David Simkin's Automatic Portrait Photographs, which do exactly that, in an authoritative, concise manner. For a more detailed account, try Näkki Goranin's recently published and well received book, American Photobooth. Although there were various attempts at mechanisation and automation of the photographic portraiture process from the late 1880s onwards, including Spiridione Grossi and Abraham Dudkin's Stickybacks in the United Kingdom (Simkin, 2013a & b), none appear to have met with significant commercial success until the mid-1920s.

Image © Modern Mechanics and courtesy of modernmechanix.com
Anatol Josepho with his Photomaton booth
Image © Modern Mechanics and courtesy of modernmechanix.com

Then in 1925 Anatol Josepho, a distant relative of Abraham Dudkin, patented the first reliable coin-operated automatic photobooth, the Photomaton. Advertised as producing a strip of eight cheap, good quality photographs in 8 minutes, the first Photomaton booths in New York were spectacularly successful, reputedly attracting "280,000 customers in the first 6 months." Two years later Josepho sold the Photomaton machines and patent rights to Henry Morgenthau for a staggering million dollars and future royalties (Kneen, 1928 & Bloch, 2012).

Image courtesy of Google PatentsImage courtesy of Google Patents
William Rabkin's 1937 Photomatic Patent Application No. 2,192,755
Images courtesy of Google Patents

Throughout the 1930s there were numerous copy-cat efforts and refinements, but the most significant development took place in 1934, after William Rabkin bought out both Photomaton and the International Mutoscope Reel Company. He improved the design of the photographic apparatus, transformed the exteriors with art deco styling and changed the name to the Photomatic. A new wave of photobooth popularity ensued, perhaps due to the chic styling available at a low cost during the peak of the Great Depression.

Image © and courtesy of The Powerhouse Museum
Original Photomatic photo booth, Machine No. DP 3
Image © and courtesy of The Powerhouse Museum

Photomatic booths were manufactured in enormous numbers, in almost any colour you could think of, and shipped to all corners of the world. The remarkably intact apparatus in the image above from Sydney's Powerhouse Museum, apparently one of the few examples that have survived, was probably used in Queensland around 1935 to 1938.

Image © and courtesy of Tauranga Heritage Collection
Instruction plate from a Photomatic photo booth, c.1935-1940
Image © and courtesy of Tauranga Heritage Collection

This rather grimy Photomatic booth instruction plate from the Tauranga Heritage Collection (above, Machine No. DP 220) is all that's left of a seemingly identical apparatus, suggesting that the machines may also have been exported to and used within New Zealand. Wellington's Evening Post carried an advertisement in January 1940 (below) calling for the services of a "smart young girl" to operate a Photomatic machine at the New Zealand Centennial Exhibition.

Image © and courtesy of National Library of New Zealand and Papers Past
Advertisement, Evening Post (Wellington, New Zealand), 23 January 1940


Portrait of unidentified woman, 14 October 1938
Silver gelatin print in crimped metal frame with printed card backing
Taken by Photomatic booth at Detroit Bus Station

The feature differentiating Photomatic portraits from those produced by competitors was that the customer received a print "already framed." Constructed of a thin strip of sheet metal, the frame was crimped around the silver gelatin print and a printed card backing. Early Photomatic frames were all silver in colour and the backing designs simple, allowing for a date and place taken to be written by the customer. The card itself followed the art deco theme, and was usually a shiny silver colour.


Postcard of Greyhound Bus Terminal, Detroit, Michigan
Image © and courtesy of Donald Coffin's Greyhound Bus Memories

The Photomatic booth where the 1938 portrait above of a woman in her smart hat and furs was taken would have matched the sleek lines of the Greyhound Detroit Bus Terminal exterior perfectly.

Image © Marc Frattasio and courtesy of the New Haven Railroad Historical and Technical Association, Inc.Image © Marc Frattasio and courtesy of the New Haven Railroad Historical and Technical Association, Inc.
Portrait of unidentified woman, undated
Silver gelatin print in crimped metal frame with printed card backing
Taken by Photomatic booth on the NYNHH Railroad
Image © Marc Frattasio and courtesy of the New Haven RR H&T Assn

Photobooth concessions were operating in public places country-wide, and the backing card stock soon carried the names of the locations or concessions. The portrait of the woman above was probably taken by Photomatic booth located on a station platform or in a waiting room similar to that shown at Boston's South Station, below.

Image © and courtesy of The New Haven Railroad Historical and Technical Association, Inc.
Photomatic booth in waiting room, South Station, Boston
Image © Marc Frattasio and courtesy of The New Haven Railroad Historical and Technical Association, Inc.


Portrait of unidentified man, 6 November 1938
Silver gelatin print in crimped metal frame with printed card backing
Taken by Photomatic booth at Plankinton Arcade, Milwaukee, Wisconsin

This taciturn young man and his somewhat oversized cap paused long enough in the Photomatic booth in the busy Plankinton Arcade to record his passing through in the autumn of 1938. Wherever there were throngs of people, the International Mutoscope Reel Co. installed their Photomatic booths.

Image © Brian and courtesy of The Photobooth Blog
Portrait of unidentified soldier, 13 January 1942
Silver gelatin print in crimped metal frame with printed card backing
Taken by Photomatic booth in Washington, D.C.
Image © Brian and courtesy of Photobooth.net

A little over three years later, and the booths were filled with very different looking subjects. After the Japanese attack on Pearl Harbour on 7 December 1941, the United States was at war and tens of thousands of uniformed servicemen all wanted a photo before they shipped out. Five weeks after the Declaration of War, this soldier was probably both excited and nervous when he posed with a cupid-style caricature cut-out in Washington D.C. in January 1942.

Image © and collection of Brett PayneImage © and collection of Brett Payne
Portrait of unidentified US Marine, 25 February 1944
Silver gelatin print with magenta card frame & printed card backing
Taken by Photomatic booth in Newark, New Jersey
Image © and collection of Brett Payne

In 1944 and 1945, possibly due to shortages of metal, Photomatic portraits were produced with thick coloured satin-finish card "Photoframes." This example from early 1944 shows a marine home on furlough in Newark, New Jersey.

Image © and collection of Brett Payne
Portrait of unidentified woman, September 1945
Silver gelatin print with blue card frame & printed card backing
Taken by Photomatic booth in New York City

These wartime issues had no special place on the back for the place and date to be filled, but some helpful subjects wrote them anyway. This happy bespectacled woman in a striped blouse was presumably caught up in the euphoria that swept New York after the Japanese surrender on 14 August:
In the summer of 1945, New York was a city riding a wave of triumph ... It was a time of unbridled self-confidence. The city had contributed 850,000 servicemen to the war effort. The war had transformed New York into the capital of the world.

(Roberts, 1995)


Image © and collection of Brett Payne
Portrait of unidentified woman, 8 June 1947
Silver gelatin print with red metal frame & printed card backing
Taken by Photomatic booth in New York

After the war ended, Photomatic reintroduced metal frames, and for a couple of years they were enamelled in a variety of colours, including white, red, pale blue, lime green and orange. However, the frame itself had a slightly different profile, as shown in a modified patent application filed by Rabkin in 1948 (below), and included a fold-out stand.

Images courtesy of Google Patents
William Rabkin's 1948 Photomatic Patent Application No. 2,647,834
Image courtesy of Google Patents

Image © and collection of Brett PayneImage © and collection of Brett Payne
Portrait of unidentified US soldier, undated
Silver gelatin print with silver metal frame & printed card backing
Taken by Photomatic booth in unidentified location
Image © and collection of Brett Payne

Eventually the enamelling was dispensed with, and the standard issue frames returned to either plain silver or, more rarely, gold. I suspect this young man's uniform is not military (Correction: this is a US Army cap badge, thanks Mike), but he was proud of it and it's sad that he didn't take the time to record a message on the back. It is probably from the late 1950s.

Image © and collection of Brett PayneImage © and collection of Brett Payne
Portrait of two unidentified women, 13 July 1953
Silver gelatin print with silver metal frame & printed card backing
Taken by Photomatic booth in unknown location
Image © and collection of Brett Payne

This image of two young women was taken in July 1953 and bears the caption, "Dig this". Comparing their clothing and hairstyles with an old Life magazine from that date, it seems likely that they'd been out shopping or to the hair stylist. They do seem rather pleased with themselves.

Image © musicmuse_ca and courtesy of Flickr
Portrait of Beth's mother, 17 July 1945
Silver gelatin print with silver metal frame & printed card backing
Taken by Photomatic booth at Grand Central Station, New York City
Image © and courtesy of musicmuse_ca & Flickr

It is a sad reality that many of the subjects of such found photos and the places where they were taken will never be identified, let alone the context or situation be deduced. However, browsing the internet for examples of Photomatics, one soon appreciates that many of them are still in situ, so to speak, and form an important part of family history. This image on musicmuse_ca's Flickr photostream shows her mother on her wedding day.
This is the shot my mother took on the day she got married to her first husband Fred. It was taken on a photomatic photo machine in Grand Central train station in NYC.
He got a job working for the Canadian Press in NYC. He had been dating my mother since 1939, and they had virtually lived together for several years in Toronto. He asked her to marry him and they took the train from Toronto to NYC.
The marriage to Fred did not last more than 5 years, but my mother's love affair with NYC lasted from 1945 until her death in Manhattan in January of 2003.
These words and further background to the story (Truth, Lies and Betrayal 9/1939) make it a material symbol, despite its inauspicious beginnings in the hustle and bustle of New York's Grand Central Station.

Image © and collection of Brett Payne
Portrait of unidentified woman, undated
Silver gelatin print with red plastic frame & printed card backing
Taken by Photomatic booth in unknown location

By the late 1950s, the design of the frame had changed again, the crimped metal being replaced by much more the much more versatile, rust-proof and cheaper ubiquitous plastic. The characteristic art deco styling of the Photomatic brand was gone forever.


Unidentified couple, Long Beach Pier, Los Angeles, California, undated
Snapshot by unidentified photographer

The Photomatic was also facing stiff competition from rivals. Bloch (2012) suggests that it was outclassed by the superior technological, marketing and distribution techniques of companies such as Auto-Photo Co. One should not ignore the fact that more and more people owned their own cameras. This snapshot, probably from the mid- to late 1950s, shows a sailor and his sweetheart, the latter with a camera in a leather case around her shoulder. They are posing in front of a Penny Arcade at Long Beach Pier, an unoccupied photobooth clearly visible in the background.

Image © and courtesy of These Americans Archive
Photomatic photobooth, candy and cigarette machines, Kansas, 1959
Image © and courtesy of These Americans Archive

I get the impression that Photomatic booths, despite attempts at rebranding and restyling, were slowly being relegated to the amusement arcades and drugstores where their predecessors had originated a quarter of a century earlier. This 1959 booth, perched between the candy and cigarette machines, boasts a brand new look and a comely invitation to "Take your photo ... now!" but I detect a whisper of hesitation. Perhaps she, like Jeannette below, is waiting for the right man to come along.


"Jeanette" and Elvis Presley, undated
Photobooth portrait at unidentified location

References

Photobooth.net, by Brian and Tim

International Mutoscope Reel Company, from Wikipedia.

The History & Progression of the Photo Booth, from Green Cheeze's Blog.

Andy Warhol, lyrics by David Bowie, 1971

Photographic booths, 1930-1940, from The Powerhouse Museum.

Anon (1934) Business & Finance: Pin Game, 24 December 1934, TIME Magazine.

Anon (1935) Science: Photomatic, Monday, 4 February 1935, TIME Magazine.

Anon (2000) "Andy Warhol: Photo Booth Self-Portrait (1996.63a,b)," in Heilbrunn Timeline of Art History, New York: The Metropolitan Museum of Art, 2000. (October 2006)

Anon (2004) The "PhotoMatic" Photo Machines, New Haven Railroad Historical and Technical Association, Inc.

Anon (2013) Say 'cheese in the photobooth, from Diario de Una Pin Up Frustrada, 24 January 2013.

Bloch, Mark (2012) Behind the Curtain: A History of the Photobooth.

Goranin, Näkki (2008) The history of the photobooth, 7 March 2008, The Telegraph, Extract from American Photobooth by Näkki Goranin, publ. by W.W. Norton & Company.

Griffiths, Katherine (2011-2013) - Photobooth Journal: A life in a photobooth.

Hofman, Juli (2011) Photomatic Pics of my Grandpa: D*** It Feels Good To Be a Gangsta, posted 5 Dec 2011 on The Williamson Vampires blog.

Kneen, Orville H. (1928) Penniless Inventor Gets Million for Photo Machine, in Modern Mechanics and Inventions, November 1928.

Linderman, Jim (2011) Mat Mugs! The Wonderful Photomatic Photograph Machine and Mutoscope. William Rabkin Fast Talking Genius of the Photomatic Machine and the Claw, posted in April 2011 on the Dull Tool Dim Bulb blog.

Roberts, Sam (1994) NEW YORK 1945; The War Was Ending. Times Square Exploded. Change Was Coming. in The New York Times, 30 July 1995.

Simkin, David (2013a) Automatic Portrait Photographs: The Sticky Backs Studio, Spiridione Grossi, Abraham Dudkin, Anatol Josepho and the Photomaton, on Sussex PhotoHistory.

Simkin, David (2013b) Sidney Boultwood and his Stickybacks Studios, on Sussex PhotoHistory.



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