Sepia Saturday 171: Before the humble postcard

Although the picture postcard is almost as old as the postage stamp, it wasn't until the 1890s that postcards with pictures of scenic views and landmarks were published in large numbers. After the United Kingdom and United States postal services gave a green light to the use of divided backs, in 1902 and 1907 respectively - message on one half, address on the other, thus freeing the entire one side of the card for the picture - the craze reached fever peak in the decade up to the Great War. Due to two world wars and the introduction of the telephone in most private households, postcards were never again produced in quite the number and variety as during the pre-war heyday, but they remained enormously popular for most of the remainder of the century.

The widespread availability of email, text, skype and smartphone services has understandably been followed by a decline in the use of postal services, and postcards have likewise diminished in popularity. A study last year claimed that the proportion of British tourists sending postcards home had declined from a third in the 1970s to an astonishing 3% (although another survey gives a more believable figure of 16%). Similar trends have been reported elsewhere, such as in India, and I can report that I struggled to find any postcards, let alone decent ones, in Honiara last year.


Conway (Conwy) Castle, Wales, c.1890-1900
Photomechanical print by the Detroit Photographic Company, 1905
Image courtesy of Library of Congress
I think it's still a little early to assume the complete extinction of the postcard - viz. Alan and his Twitter for Gentlefolk campaign, and the huge Postcrossing project, responsible for almost half a million postcards a month - but I'll sadly admit the chances of a major revival are slim. On a more positive note, and prompted by this week's Sepia Saturday Photochrom image of Conway Castle in Wales, I thought we'd take a look at what people kept as mementos from their vacations before the advent of postcards.


The Great Pillars, Baalbek, Lebanon, c. 1857-1860
Albumen silver print, 203 x 153mm, by Francis Frith
Image courtesy of National Gallery of Canada
Albumen-based cartes the visite were the first popular and affordable medium for portraits in the early 1860s, which tends to overshadow the fact that albumen prints were already well established in photography by then. Developed in 1850 by Blanquart-Evrard the albumen print quickly superseded the calotypes or salt print. Paired with the wet plate collodion process, many print copies could be made of a single photographic glass plate negative. One of the first to take advantage of this was Francis Frith, who established a huge business selling both mounted and unmounted prints of views produced from three trips to the Middle East between 1856 and 1860.


Dovedale, Derbyshire, c. 1850s
Stereoview by the London Stereoscopic Company, 54 Cheapside
Image © and courtesy of John Bradley
The sale of paper prints was boosted considerably by displays of the stereoscopic photograph at the Great Exhibition at Crystal Palace in 1851, and the subsequent production of views in enormous numbers by firms such as Francis Frith and the London Stereoscopic Company. The stereoview - also referred to as a stereogram or stereocard - used two images of the same scene, taken from slightly different view points, mounted side-by-side on card which, when viewed with a special device with lenses, gave the appearance of a three-dimensional picture.

After a revival in the 1890s, stereoviews remained popular well into the twentieth century, but seem to have fallen from favour after the Great War.


Buxton Crescent from The Slopes, Derbyshire, c.1860s
Carte de visite by Francis Frith (Frith's Carte Series)
Image © and collection of Brett Payne

Chatsworth House, Derbyshire, c.mid- to late 1870s
Carte de visite by William Potter of Matlock Bath
Image © and collection of Brett Payne
For the duration of the carte de visite's heyday, in the 1860s and 1870s, many countrywide firms like Friths, as well as local photographers such as William Potter of Matlock Bath produced views of the countryside in great numbers. These two Derbyshire views showing the popular Victorian tourist destinations of Buxton and Chatsworth are typical examples.


View of unidentified building, possibly in Derbyshire, c. mid-1880s
Cabinet card by Alfred Seaman of Chesterfield
Image © and collection of Brett Payne
The larger format of the cabinet card, first introduced in the late 1860s, but which did not really catch on until a decade or so later, lent itself to scenic views, so it is perhaps a little surprising that they are not more common. This example from Chesterfield photographer Alfred Seaman depicts an unidentified building, possibly a hotel or a hyrdopathic establishment and presumably somewhere in northern Derbyshire; it is from the mid-1880s.


Wallis' Furnishing Ironmongers shop, Bakewell, Derbyshire, c.late 1880s
Collodion positive (ambrotype) by unidentified photographer
Image © and courtesy of Nino Manci
It is clear from Seaman & Sons' display of mounted scenic photographic views in the shop window of Wallis' Furnishing Ironmongers shop (click image above for a more detailed view of the display) in Bakewell, where they did not have a branch studio, that they did offer scenic views.


Ashby Castle, Ashby-de-la-Zouch, Leicestershire, c.late 1860s-early 1870s
Albumen print by J.W. Price of Derby & Ashby-de-la-Zouch
(mounted on card, later roughly trimmed)
Image © and collection of Brett Payne
Seaman and many others published loose and mounted prints of landscapes and other views in a large variety of formats. This example of a mounted print (roughly trimmed) depicts the ruined Ashby Castle and has the backstamp of photographer J.W. Price. At 138 x 98mm, it is slightly larger than the size of a postcard. A scene in Sir Walter Scott's popular historical novel Ivanhoe is set in Ashby Castle, and this attracted visitors to the town of Ashby throughout the 19th Century. Harrod & Co.'s 1870 directory states,

Ashby is highly celebrated on account of its baths and springs, and its ancient castle ... Tradition states that Mary Queen of Scots was confined within one of the upper chambers.

Price no doubt sold this print and others from his studio on Ivanhoe road.


All Saints Church and St Mary's Gate, Derby, 1884
Albumen print (126 x 171mm), attributed to Richard Keene of Derby
(mounted on album page)
Image © and collection of Brett Payne
Loose prints, such as this 1884 view of All Saints church - now Derby's cathedral - were sold by Derby photographer, printer, publisher and stationer Richard Keene from his premises just around the corner at number 22 Irongate, still within full view of the church. A visitor could then paste the print into a large format album together with others from his trip. This particular print sits alongside two other Derby views on an album page, with photographs of Bournemouth on the reverse.



(Left) Unidentified view of ruined building on cigarette box, by Davis & Sons, Barrow-in-Furness (Right) View of The Promenade, Matlock Bath on glass, mounted on velvet frame, by William Potter of Matlock Bath
Images © and collection of Brett Payne

Cover of Buxton and Derbyshire booklet of views, publ. F. Wright, Buxton


Matlock Dale and High Tor, Derbyshire, c.1892, published mid-1890s
Photomechanical print by Valentine and Sons of Dundee
Images © and collection of Brett Payne
It was also possible to buy sets of photographs, either loose or in booklet form, such as this collection of 24 Derbyshire views published by Francis Wright, stationer and bookseller of Buxton. The photographs were taken and printed by the Dundee firm of Valentine and Sons, and sold by Wright from his premises at 1 Spring gardens and Devonshire colonnade.


High Tor and Dale, Matlock, c.1892
Colourised postcard by Valentine & Sons, Dundee
View #17206, registered 1892, published c.1905-1906
A decade or so later this exact view was republished a number of times by Valentine and Sons in postcard format, a colourised example from c.1905-1906 being displayed above. Although other print formats would continue to be sold, nothing would rival the postcard for many decades.

Next time you're on holiday and send a postcard to someone back home - and I hope you do (a few each year can't be too bad for your carbon footprint) - spare a thought for its forerunners. If you head over to Sepia Saturday, you may well find a few more ancestors to the postcard on display amongst this week's contributions.

References

Spiro, Lisa (2006) A Brief History of Stereographs and Stereoscopes, on Connexions

J.G. Harrod & Co.'s Postal and Commercial Directory of Derbyshire, Leicestershire, Rutland and Staffordshire, 2nd Edition, 1870, from the University of Leicester's Historical Directories

Kelly's Directory of Derbyshire, Nottinghamshire, Leicestershire & Rutland, 1895, Kelly & Co. Ltd., from the University of Leicester's Historical Directories

Use of the carte de visite as an advertisement

Nigel Aspdin sent me another example of a carte de visite published by The London Stereoscopic Company, but this one is not a photographic portrait. Instead it is a reproduction of a famous painting - the title reads, "Copy of the Stolen 'Duchess of Devonshire' by Gainsborough." Actually, it looks to me as if it is a photographic reproduction of an engraved copy of the painting, rather than a photograph of the painting itself.


Reading the text printed on the reverse of the mount provides an explanation of the purpose of the carte:

This celebrated picture was purchased by Messrs. AGNEW, at the sale of the late Mr. WYNN ELLIS'S pictures, for the enormous sum of £10,605. When on exhibition in Bond Street, it was stolen on the night of the 25th of May, being cut out of the frame. £1,000 is offered by Messrs. AGNES for the recovery of the picture, and conviction of the theif or thieves. Photographed by kind permission of Henry Graves, Esq., Pall Mall.

Wikipedia, in an article entitled, "Famous Cases of Art Theft," provided an answer as to what eventually happened to it:

In 1878, burglar Adam Worth stole Gainsborough's The Duchess of Devonshire from London art dealers Agnew & Agnew, which he used to negotiate the release of an accomplice from prison. However, as Worth's friend had already been freed, he demanded a ransom instead, which would finally be negotiated for an undisclosed amount in 1901.

The portrait, which was eventually purchased in the 1990s by Andrew Cavendish, 11th Duke of Devonshire, for the Chatsworth collection, is partly reproduced in an article about the Duchess's life on Wikipedia. It was once said of the Duchess that, "a man could light his pipe by the fire in her eyes"! A more complete story of the fascinating history of the painting is given in a chapter of Joseph Geringer's book, Adam Worth: The World in His Pocket (The Crime Library).

CDVs - a new Medium for Portraits of Famous People

I've written in a previous post about how the carte de visite became wildly popular in the 1860s, mostly due to its low cost. Part of this popularity appears to have been due to the new fad for collecting pictures of famous people. Such cdvs are now enjoying a resurgence in popularity, and can fetch considerable prices on eBay. Reproduced below are two from my own collection.


As a young man Robert Moffat (1795-1883) was sent by the London Missionary Society to Africa in 1816. He and his wife Mary settled at Kuruman, where they built a mission and remained there until 1870, when they returned to England. They had ten children, their oldest daughter Mary marrying famous African explorer, David Livingstone (1813-1873). During his time in southern Africa, Moffat made several journeys into neighbouring regions such as Matabeleland (later in Rhodesia, now part of Zimbabwe), and published accounts of the trips both through the Royal Geographic Society and as a book, Missionary Labours and Scenes in South Africa (1842). His grandson Howard Unwin Moffat (1869-1951) subsequently served as prime minister of Southern Rhodesia from 1927 to 1933. According to Wikipedia, "His government passed the 1930 Land Apportionment Act, which defined the pattern of land allocation and ownership and is viewed as being one of the ultimate causes of the land disputes in Zimbabwe from 2000." To explain my interest in this particular cdv, one of Robert's descendants was a friend of mine while I was a school boy growing up in the Eastern Districts of Rhodesia.


The pair in the second example were amongst the most popular non-royal subjects for cartes de visite in the 1860s and 1870s, which was probably the heyday for the Victorian phase of this collecting craze. Mr & Mrs General Tom Thumb were creations of the impresario P.T. Barnum (of Barnum & Bailey fame). The midgets' real names were Charles Sherwood Stratton (1838-1883) and Lavinia Warren Bump (1841-1919). (Of course, he wasn't a general at all, or even a soldier.) They were married on 10 February 1863 at Grace Episcopal Church, New York City, the reception at the Metropolitan Hotel being a huge social occasion with over 2000 guests. This particular portrait appears to be one of a series taken by reknowned American photographer Mathew Brady (1822-1896) on the day of the wedding, and subsequently licensed to E. & H.T. Anthony, publishers of 501 Broadway, New York. An article forming part of a presentation of Brady's portraits by the National Portrait Gallery at the Smithsonian Institution includes the following:

Mr. and Mrs. General Tom Thumb
On February 10, 1863, "The Little Queen of Beauty" married international celebrity "General Tom Thumb" in a lavish ceremony at New York's fashionable Grace Church. The two performers enjoyed a true romance before announcing their engagement, which Tom Thumb's employer, P. T. Barnum , promoted to the hilt. For weeks before the wedding, crowds of 20,000 or more paid $3,000 a day to see the bride-to-be and her engagement ring. Barnum received 15,000 requests for tickets to the reception (which cost $75 each). On the wedding day, crowds blocked Broadway for hours, and newspapers published pages of detailed descriptions of the "Fairy Wedding," the gifts and the guests, who included New York's most fashionable families. Barnum completed the wedding party with best man "Commodore" George Nutt and Minnie Bump, Lavinia's actual sister, and for years the group toured the globe, eventually reaching Japan, China, Australia, and India. Brady made many carte-de-visite photographs in preparation for the wedding, an arrangement that doubtless profited everyone, including the performers, who sold portraits wherever they appeared.

Another of Brady's portraits, including the bridal couple with the officiating minister and witnesses, "Commodore" G.W.M Nutt (another of Barnum's protegés) and Lavinia's sister Minnie Warren, is shown below.


I was intrigued by the "signatures" of Charles and Lavinia Stratton on the reverse of the card mount, imagining the happy couple signing thousands upon thousands of them. However, a close examination and comparison with other examples found on the net show that they are not just similar, but identical, and must be printed facsimiles printed on the card. The carte de visite shown below, currently attracting bids of over £40 on eBay, picturing Minnie Warren and Charles and Lavinia Stratton, may have been taken in London on one of their visits to England, and published by the ubiquitous London Stereoscopic & Photographic Company (who also produced the Robert Moffat cdv above).


Another feature of these portraits of famous people - at least on those from the US - is that they were often blind stamped with marks, symbols or monograms, possibly indicating that the photographs had been copyrighted. Two of these (a flag and the initials CAW, or perhaps GAW/GWA/WAG) can be seen on the reverse of the London Stereoscopic cdv of the Stratton-Warren family above. The cdv of the Strattons published by Anthony shows similar, but not identical, blind stamp marks on the front. If any reader can shed light on these marks, what they mean, and how to interpret them, I would be most grateful (email me).