Sepia Saturday 285: One Button Does It

The Kodak, introduced by Eastman Kodak in June 1888
Image © and courtesy of LiveAuctioneers
The firm of Eastman Kodak of Rochester, New York is popularly associated with early amateur photography, bringing to most peoples' minds the Brownie from February 1900 (pictured below), or perhaps even their "original" Kodak box camera introduced in June 1888 (above). The Kodak and its immediate successor the No 1 Kodak used factory-loaded and processed rollfilm and over 15,000 cameras were manufactured before the line was discontinued in 1895.


The Brownie, introduced by Eastman Kodak in February 1900
Image © and courtesy of David Purcell
The first Brownie was in production for less than two years from February 1900 until October 1901, during which time almost a quarter of a million were sold. Renamed the No 1 Brownie, but almost identical, it went on to sell over half a million more between then and 1916. The superficial similarity between the two rectangular black boxes, however, belies the technological advances that were made and the ideas that were brought together in Eastman Kodak's range of cameras during the last decade of the nineteenth century.


Eastman Kodak Camera Prices and Production Volumes, 1888-1901
Data extracted from Coe (1988)
In his book The Story of Kodak, Douglas Collins details many of these developments, including paper-backed, daylight-loading rollfilm, improvements in viewfinders, lenses and shutters, lightweight construction, mass production techniques, judicious acquisition of patents, recruitment of people with appropriate technical skills and fresh marketing ideas. In 1888, 5,200 units of the flagship Kodak sold at $25.00 apiece. In the space of just over a decade, the cameras were simplified and production costs reduced to such an extent that the No. 1 Brownie could be sold for $1.00, and it went on to sell more than half a million units. The No 2 Brownie was even more successful.


Pocket Kodak, introduced by Eastman Kodak in July 1895
Dimensions 3" x 4" x 2¼" (74 x 99 x 57mm)
Image © and collection of Brett Payne
In July 1895 Eastman Kodak placed on the market a diminutive new camera whose sales would outstrip all of their earlier models. The Pocket Kodak was tiny, easily fitting in the palm of one's hand, and very lightweight, the early models being constructed of aluminium in a leather-covered wooden case. It used a 12-exposure specially designed roll film (102-format) which produced a photograph measuring 1½" x 2" (38 x 51 mm), and at only $5.00, it was their cheapest camera, a fifth of the price of the No 1 Kodak which was finally phased out that same year. Sales increased spectacularly, and an initial daily production run of 200 units was quickly increased. By the end of the year the Pocket Kodak sold 100,000 units, more than five times the total 19,000 units which their previous most popular model, the No 2 Kodak, sold between 1889 and 1897.


'96 Model Pocket Kodak, Eastman Kodak Co., Rochester NY
Image © and collection of Brett Payne
Even though the camera was a runaway success, its designer Frank Brownell continued to tweak and make minor modifications to the design while it was in production. At least four models have been identified from the first year alone, followed by '96, '98, '99 and D model designations. My own example of this camera is a '96 Model and, judging by the latest patent date listed on the inside of the case, must have been manufactured after 12 January 1897. This example includes several modifications not seen on previous versions, including a wooden (as opposed to aluminium) film carrier, coarse-grained black leather covering, a rotary shutter (which replaced the Tisdell sector shutter) and a rectangular (rather than circular) viewfinder.


Patent US575,208, F.A. Brownell, Photographic Camera, 12 Jan 1897
Image courtesy of Google Patents
Although the camera depicted in the 1897 patent drawing appears to be the Kodak No 2 Bullet, with a larger square 3½" x 3½" format compared to the Pocket Kodak's smaller rectangular 1½" x 2", the design is almost identical.



'95 Model Pocket Kodak with Plateholder inserted
Image © and courtesy of Jos Erdkamp
The Pocket Kodak does not, however, have a side door on the case, a provision to allow the use of a double plate holder instead of Kodak's new cartridge rollfilm. Instead, a thin wooden panel in the back of the case housing the red celluloid window could be removed and a small, specially designed plate holder be slid into the slot in its place.


Wooden Case (left) and Film Carrier (Right), '96 Model Pocket Kodak
Image © and collection of Brett Payne
Two strips mounted on the lens-shutter board, accesible by pull-up tabs on the top front edge of the camera, enabled shutter speed (Time and Instantaneous) and aperture (3 settings) to be set by the user. A red celluloid window at the back displayed the exposure printed on the film's paper backing and, with a fixed-focus meniscus-type lens (focal length of 2½"), it was a very simple camera to operate.


Eastman Kodak Co. Advert, Pocket Kodak, from Cosmopolitan, Oct 1895
Image © & courtesy Duke University Libraries Digital Collections, K0549
In the words of an advertisement placed in Cosmopolitan magazine of October 1895, "One Button Does It." Despite the small size of the negative, the quality enabled either contact prints or enlargements "of any size" to be made.


Film Carrier with take-up spool, '96 Model Pocket Kodak
Image © and collection of Brett Payne
The most convenient aspect of Kodak's three new cameras released 1895, the No 2 Bullet (March), Pocket Kodak (July) and No 2 Bulls-Eye (August), was that they all used the daylight-loading film patented by Samuel N. Turner, which Eastman purchased in August that year. The celluloid film sensitized with emulsion was backed with light-excluding paper, and then rolled on a flanged spool which fitted into a slot in the camera. The film was then led across rollers at the back and then wound onto a take-up spool on the opposite side of the carrier.


'95 Model (First version) Pocket Kodak with 102-format film & "Primer"
Image © and courtesy of Geoff Harrisson
The 101- and 102-format films, each containing 12 exposures, were enthusiastically received by amateur photographers, who could now send the exposed film, rather than the whole camera, back to the Kodak factory for processing. Nor did they need to take a hundred snapshots before seeing the results. Eastman Kodak catalogues offered "developing and printing outfits" at very reasonable prices, and a few independent firms even began opening shops to process amateur films.



'95 Model Pocket Kodak in leather case
Image © and courtesy of Jos Erdkamp
The Pocket Kodak ($5.00) came with two instruction manuals, a "Field Primer" and a "Dark Room Primer," and the owner could also purchase a leather hand-carrying case (75c) large enough to carry the camera and three extra spools of film (25c each). Home developing enthusiasts might order from the 1896 Kodak catalogue enamelled (glossy finish) or platino bromide (matte finish) paper in packets of a dozen 6½" x 8½" sheets ($1.10), enough for a couple of hundred contact prints, and white embossed card mounts at 10 cents for a dozen. Pocket albums to hold 50 or 100 prints were offered, as were "wire easels" for displaying mounted prints to full advantage. Eastman knew that, with burgeoning sales of his cameras, the real money was to going to be made in consumables.


Negative envelopes for Pocket Kodak with mounted print
Image © and courtesy of Geoff Harrisson
Once processed the film negatives were returned to the customer in specially printed brown envelopes, together with any prints which had been ordered. Spaces on the front of the envelope were filled in by the processor - in this case Eastman Photographic Material Co., Ltd. and its successor Kodak Limited - with order number and how many good frames and failures there were. Sadly no dates were recorded. If prints had been ordered, and paid for, Kodak undertook to replace any failures with duplicates from the successful shots.


Nellie Ashley seated on front porch, undated, taken c. 1895-1897
Silver bromide print (50 x 37mm, 2" x 1½")
White embossed "Pocket Kodak" mount (86 x 73mm), Design A
Image © and collection of Brett Payne
This example of a 2" x 1½" print pasted on the standard embossed white card mount sold for Pocket Kodak sized prints is from my own collection. Although undated, from the size and shape of the woman's sleeves I believe it to have been taken c. 1895-1897, which roughly equates to the period before a wider variety of mounts became available.


Unidentified children, Cole's Photo Studio, undated, taken c. 1900-1905
Silver bromide print (approx. 50 x 37mm, 2" x 1½")
White embossed "Pocket Kodak" mount (approx 86 x 73mm), Design B
Image © and courtesy of Rodger Kingston Collection
Kodak's 1898 catalogue shows three different styles of mount sold for the Pocket Kodak, with variations of white and grey, embossed or enamelled faces, but by 1900 the range had increased enormously to a range of 11 styles in white, grey, green, black and brown, with beveled or square edges. The 1901 catalogue, reflecting the replacement of the Pocket Kodak by the Brownie in the company's small box camera range, lists no mounts at all for the Pocket Kodak.


Cover of Pocket Kodak Album, used c.1896
"Full padded red Morocco cover, to hold 96 Pocket Kodak prints"
Image © and courtesy of John Toohey, One Man's Treasure
Of course not all photographs produced with a Pocket Kodak were mounted on card. Many went into albums such as the one shown above from John Toohey's collection which was advertised in the 1897 Kodak Great britain Price List as having a "full padded red Morocco cover, plate mark, india tint round openings, to hold 96 Pocket Kodak prints," and sold for 5 shillings (then equivalent to roughly $2.00).


Page from Pocket Kodak Album, Paris, 1896
incl. views of the "Opéra," "Arc de Triomphe" and "Trinité"
Image © and courtesy of John Toohey, One Man's Treasure
The album has 12 pages, each containing 8 openings, totalling 96 prints of photographs illustrating a visit to Paris in 1896. John believes that they were probably taken in one day while the photographer was wandering around Paris, possibly trying out the new camera.


Page from Pocket Kodak Album, Paris, 1896
incl. views of cycling, "Bois de Boulognee" and "Carrefour de Longchamp"
Image © and courtesy of John Toohey, One Man's Treasure
He has noticed that that same woman appears in several images, suggesting she was travelling with the photographer. They are framed, as described, with a grey india tint around the openings.


Unidentified location & date, probably taken c. late 1890s
Mounted Pocket Kodak prints pasted on album page, Designs A (top left) and Design C (others)
Image © and courtesy of Jos Erdkamp
Jos Erdkamp has kindly shared from his collection an album page with eight mounted Pocket Kodak prints, four pasted on the front and four on the back. These too appear to have been taken in a city somewhere in Europe, although the location is not identified. Three of the mounts (shown in the image above) are of a third design, different from the two displayed previously.


Page from Pocket Kodak Album, Paris, 1896
incl. views of the "Eiffel Tower" and "Champ de Mars"
Image © and courtesy of John Toohey, One Man's Treasure
It was the 1890s when amateur photographs first started to appear in any substantial number featuring everyday subjects instead of the usual scenic shots recording places visited, and it is interesting to note that the subject matter of extant Pocket Kodak prints appears to follow that trend. George Eastman recognised that keen amateur photographers who had the time, expertise and interest to learn the skills required to process negatives and photographs would be far outnumbered by those who wished merely to capture a snapshot of their daily life, with no interest whatsoever in getting involved with making the prints. With his famous marketing mantra, "You press the button, we do the rest," he separated the two photographic functions and developed an infrastructure that would take care of all the processing, as well as provide materials to the enthusiasts who still wished to develop and print their own.



'95 Model Pocket Kodak (black) and leather case
Image © and courtesy of Jos Erdkamp
Although the Pocket Kodak itself contained no ground breaking new technology, it was the combination of several recent inventions, often made by Eastman's predecessors or competitors, into one fundamentally simple device, cheap to produce and easy to operate, together with a supporting network of processing facilities, that turned turned it and the No 2 Bulls-Eye into runaway success stories. They also paved the way for the introduction of an even cheaper and simpler camera, the Brownie, which in 1900 would eclipse all in the quest for unpretentious sentimental photographic mementos of everyday life.

I'm very grateful to David Purcell, Jos Erdkamp, Geoff Harrisson, Rodger Kingston and John Toohey who have all kindly supplied me with images of items in their respective collections for my research, and permitted me to use them here.

A connection with this week's Sepia Saturday theme image, a postcard of the Chittenden Hotel in Columbus, Ohio, is somewhat tenuous, but you'll find several images of multi-storied buildings in my contribution, and no doubt you'll see plenty more if you pay the rest of those happy themers a visit.

References & Further Reading

Brayer, Elizabeth (2006) George Eastman: A Biography, Rochester, New York: University of Rochester Press, 637p.

Coe, Brian (1976) The Birth of Photography: The story of the formative years, 1800-1900, London: Spring Books, 144p.

Coe, Brian (1978) Cameras: From Daguerreotypes to Instant Pictures, United States: Crown Publishers, 240p.

Coe, Brian (1988) Kodak Cameras: the First Hundred Years, East Sussex, United Kingdom: Hove Foto Books, 298p.

Collins, Douglas (1990) The Story of Kodak, New York: Harry N. Abrams, Inc., 392p.

Gustavson, Todd (2009) Camera, A History of Photography from Daguerreotype to Digital, New York: Sterling, 360pp.

Niederman, Rob & Zahorcak, Milan (nd) Digitized Kodak Catalog Project, DVD

Rosenblum, Naomi (2008) A World History of Photography, 4th Edition, New York: Abbeville Press, 671p.

Sepia Saturday 181: Gem Tintypes, Preservers and Wing's Multiplying Camera

The Sepia Saturday image prompt this week shows a cased daguerreotype of a young Texan woman, judging by the clothing and hairstyle probably taken in the 1850s or early 1860s. My contribution is not a daguerreotype, or the superficially similar and slightly later ambrotype, but it does have a superficial resemblance to both formats.

Portrait of unidentified woman, undated, c.1862-1865
Gem ferrotype mounted with preserver on carte de visite mount
Image © and collection of Brett Payne (Allen Album)

This tiny gem tintype (aka ferrotype) is mounted within a gold-coloured foil or pinchbeck preserver (aka matte), which is then attached with two small lugs to a carte de visite mount (58 x 97mm), itself pre-printed with an ornate oval frame. It was one of 47 cartes de visites in an album which I purchased a few years ago, portraits from New York, Michigan, Wisconsin, Ontario and Darlington (England). The pinchbeck preserver appears to be an imitation of those used for cased daguerreotypes and ambrotypes prevalent in the 1840s and 1850s, and still present in the 1860s, along with the carte de visite.

Detail of gem tintype and preserver

These foil-edged, card-mounted gem tintypes are not uncommon, but the subject of this diminutive image is rather nice - a clear image of a young woman with spectacles, ringlets and slightly rouged cheeks. Her hair is combed flat with a central parting and hangs in ringlets, almost entirely covering her ears, the fashion suggesting it may have been taken in the early to mid-1860s. The preserver measures 19.5 x 26mm, implying that the tintype is the standard ¾" x 1" gem format, although the oval-shaped portion of it visible is only 15.5 x 21mm.

Reverse of carte de visite mount
Taken by George W. Godfrey & Co. of Rochester, New York
Image © and collection of Brett Payne

The reverse of the card mount shows the two lugs which have been pushed through slots cut in the card and folded over towards each other to secure the portrait. Printed on the back are the following details about the photographer and process used:

Made with Wing's Patent Multiplying Camera ☞ ONLY At GEO. W. GODFREY & Co.'s SUNBEAM GALLERY Over 81 Main Street, Rochester, N.Y.

This deceptively simple fragment of print provides a clue to the origin of the gem tintype format, which was to survive for many decades and undergo several reincarnations. George W. Godfrey was a moderately successful photographer who operated the Sunbeam Studio in East Main Street, Rochester from the early 1860s until his death around 1889, but it is the name Wing which resonates. In the words of renowned photographic researcher and collector Mike Kessler, "after Simon Wing, photography was never quite the same."

Portrait of man with Simon Wing's Patent Multiplying Camera, c.1865
Tintype by unidentified photographer
Image © and courtesy of The Spira Collection

The tintype was invented in France in 1853 and became enormously popular in a very short space of time in the United States, being cheap and simple to produce. In the late 1840s and early to mid-1850s, Albert S. Southworth of Boston and others had designed and patented a number of daguerreotype cameras which, using a combination of several lenses and a moving plateholder back, could produce multiple images on a single photographic plate. Simon Wing of Waterville, Maine and Marcus Ormsby of Boston purchased Southworth's patents and applied the technology to the then new wet collodion process used to produce ambrotypes and tintypes.

Uncut tintype sheets of unidentified husband and wife
Images © and courtesy of Rob Niederman

In June 1862 Wing patented his own "multiplying camera" to take up to 72 tiny images on a thin metal plate, which were then cut up into separate "gems," thus reducing the cost per portrait considerably.

Improvement on Photographic Card Mounts
Patent No. 40,302 by Simon Wing, 13 October 1863

Original box for Ferotype (sic) Preservers
Image © and courtesy of Matthew R. Isenburg

The gem portraits could be mounted behind preservers on cartes de visite, also designed by Wing, making them seem larger than they actually were, and in a style somewhat reminiscent of cased daguerreotypes and ambrotypes.

Henry H. Hinckley's Gem tintype album, c.1861-1874
Image © and collection of Brett Payne (Hinckley Album)

A popular alternative was to insert them into slots in a miniature album designed specifically for the format. The gem tintype album of Henry Hersey Hinckley Jr. (b. 1853) of Massachusetts, shown above (from the author's collection), includes portraits taken as early as c.1861-1862, although the compilation may have taken place at a later date.

9-tube "Gem" wet-plate camera, by unknown U.S. maker
Images © and courtesy of Rob Niederman

Wing and other manufacturers made many versions of the "Gem" wet-plate cameras. Some, such as the one pictured above by an unknown U.S. maker, could be converted into a four-lens arrangement for taking carte-de-visite-sized portraits.

Unidentified young man (left) and woman (right), c.1862-1865

Gem tintypes (20 x 25mm) on carte de visite mount (60 x 101mm)
By Geo. W. Godfrey & Co.'s Sunbeam Gallery, over 81 Main St, Rochester
Images © and courtesy of Mike Rosebery and George Eastman House

Several similarly mounted gem tintype portraits from the Sunbeam Gallery have been found on the web, with a variety of printed frames demonstrating that Godfrey used this particular format for some time. Similar to the manner in which Beard and Talbot had managed their rights to the daguerreotype and calotype patents in the United Kingdom, Wing sold cameras, photographic materials and "franchise" licences to a large network of studio operators, and assiduously pursued through the courts those whom he regarded as infringing his patents.

Two portraits of unidentified men, c.1864
Gem tintypes (20 x 25mm) on carte de visite mount (60 x 101mm)
By E. Parker's Gallery, opposite Village Hall, Brockport, N.Y.
Image © and courtesy of the Library of Congress and eBay

 

These two gem portraits by E. Parker of Brockport have almost identical text on the reverse, indicating that they have been taken using "Wing's Patent Multiplying Camera" and providing further evidence of the franchises already put in place by then. A pencilled inscription on the back of the older man's portrait gives a useful date of February 1864. Kessler (1994) describes the arrangements thus:

When a photographer bought a Wing camera, he also bought a territory for a number of miles around. No other Wing cameras would be sold in the area for as long as the purchaser remained in business. If the photographer couldn't afford to buy the package outright, Simon would set him up with a pay-as-you-go program, with a percentage of the profits to be returned to the company until the debt was paid off.

Portrait of unidentified young woman, c.1864
By Maynard & Nelson of Milford
Image © and courtesy of PhotoTree.com

This gem tintype in a very similar style was produced at roughly the same time at "Maynard & Nelson's Picture Gallery, over the P.O. Milford," almost certainly with one of Wing's competitors' cameras, and most likely a target for the never-ending series of prosecutions.

Private Michael Malone, "D" Co. NY 14th Heavy Artillery Regt, c.1864
Taken by George W. Godfrey & Co. of Rochester, New York
Image © and courtesy of Mike Medhurst

By mid- to late 1864, Godfrey was already trying out alternative, simpler methods of mounting the gem tintypes, even though they were still being taken with his Wing camera. This example of a Union soldier's portrait in uniform at the Sunbeam Gallery in Rochester is mounted cartouche-style behind, rather than on top of, an embossed card. It is particularly useful because the subject has been identified from a pencilled annotation, and a revenue stamp is affixed of the back, thus making it possible to infer a fairly accurate date.

Malone enlisted at Rochester on 4 September 1863 and was killed at Blicks Station, Virginia on 19 August 1864. The blue revenue stamp, cancelled with a single stroke with a black pen, signified that a 2c Civil War federal tax, imposed on photographs costing 25c or less from 30 June 1864 until 1 August 1866, had been paid. While the portrait was most likely taken between the time of his enlistment and his company's deployment to Virginia in late April 1864 (Phisterer, 1912), it must only have been mounted after the tax had come into effect (Harrell-Sesniak, 2012).

President Abraham and Mary Todd Lincoln, c.1865
Copied by George W. Godfrey & Co. of Rochester, New York
Images © and courtesy of Cowan Auctions
George Godfrey continued to produce tintypes from the Sunbeam Gallery for a few years, although embossed and printed cartouche-style card mounts appear to have rapidly replaced those attached with foil preservers. The portraits of President Abraham Lincoln and his wife Mary Todd Lincoln shown above are typical examples and were probably produced in large quantities in 1865 after Lincoln's assassination.

Wing Prototype Multiplying Box Camera, 1914
Image © and courtesy of Rob Niederman
Although the popularity of gem tintypes started to decline somewhat after the end of the Civil War, they were still produced in significant numbers throughout the 1870s and 1880s, and remained the format of choice for many travelling photographers. Simon Wing's cameras remained fundamentally the same until the late 1880s, when he and his son Harvey introduced a number of new designs, including the Ajax Multiplying Camera (c.1900) and the Wing Prototype Multiplying Box Camera (above) patented in 1914. Although only two of Harvey Wing's prototypes were ever produced, it is remarkable that the inherent concepts of these multiplying cameras were revived once again for the Polyfoto camera twenty years later, which I wrote about here on Photo-Sleuth three weeks ago.

I'm very grateful to The Spira Collection, Mike Kessler, Rob Niederman, Matthew R. Isenburg (via Marcel Safier), George Eastman House, Mike Rosebery, the Library of Congress, PhotoTree.com, Mike Medhurst and Cowan Auctions for the very useful scans of and information provided about items in their collections.

Update

By kind courtesy of the author, the late Mike Kessler, I am now able to offer you a PDF of the Summer/Fall 1994 issue of the Photographist containing the excellent article about Simon Wing as a direct download (click on the image above). Many thanks to Rob Niederman for facilitating this. It's an important resource to have available online.

References

Antique & 19th Century Cameras by Rob Niederman

Anon (1870) Who Infringe the Sliding Box Patent, The Philadelphia Photographer, Vol. VII, p. 45-46, courtesy of Archive.org.

Phisterer, Frederick (1912) 14th Artillery Regiment, Civil War, in New York in the War of the Rebellion, 3rd ed., Albany: J. B. Lyon Company, courtesy of the New York State Military Museum and Veterans Research Center, NYS Division of Military and Naval Affairs (2008).

Griffiths, Alan (nd) Revenue stamps during the American Civil War, on Luminous Lint.

H., Christine (2012) Civil War Revenue Stamps, on The Daily Postcxard, 19 October 2012.

Harrell-Sesniak, Mary (2012) Dating Old Family Photographs with Civil War Revenue Stamps, on Genealogy Tips from GenealogyBank, 14 November 2012.

Kessler, Mike (1994) After Simon Wing Photography Was Never Quite the Same, in The Photographist (Journal of the Western Photographic Collectors Association), No 102 (Summer 1994), p.6-47.

Safier, Marcel (2012) The Gem & Carte de Visite Tintype

Sepia Saturday 175: Andy Warhol looks a scream, Hang him on my wall

Several regular visitors from Sepia Saturday have in the past commented on the length of some of my articles and asked how long it takes me to compile them. The short answer is How long's a piece of string? because some (e.g SS173) are off the cuff, while others are years in the making, gestating slowly either in my mind or as an accumulating collection of notes on the computer's hard disk. This week's contribution is one of the latter, a culmination of some four years of research, the publication of which has been triggered by a fortuitous find in the Tauranga Heritage Collection's store of cameras and photographic paraphernalia, and Alan's image prompt featuring coin-operated machines.


Photobooth self portraits by Andy Warhol, c. 1963
Gelatin silver prints, each 36 x 196 mm
Image courtesy of The Metropolitan Museum of Art
I've long had a fascination with the idea of photobooths, although by the time Andy Warhol turned them into tools of pop art and culture in the 1960s, they were well past their heyday. I don't remember ever seeing one, let alone having my portrait captured in one, during my youth in the 1960s and 1970s, but admittedly I was living in a former colonial backwater.

What made this style of portrait unique, at least until the advent of digital cameras and the ubiquitous camera phone, and no doubt the main attraction for the average joe (Hofman, 2011) as well as Warhol and like-minded celebrities, was that its composition was placed firmly in the hands of the subject.

For Warhol, the photo booth represented a quintessentially modern intersection of mass entertainment and private self-contemplation ... In these little curtained theaters, the sitter could adopt a succession of different roles ... Here, Warhol has adopted the surly, ultracool persona of movie stars such as Marlon Brando and James Dean, icons of the youth culture that he idolized.

(Anon, 2000)

Photobooth portraits of Surrealist figures
Photomontage by André Breton, 1928
He was not the first to use the photobooth in such a manner, the French surrealist André Breton having reputedly persuaded various contemporaries, including Salvador Dali, Max Ernest and Rene Magritte, into entering recently installed Photomaton booths on the Champs-Élysées in Paris, the products of which he then compiled into the slightly disturbing photomontage above (Bloch, 2012).


Portrait of two unidentified men, one in soldier's uniform, c.1915-1916
Taken at Sidney Boultwood's Stickybacks studio, 66 St Peter's St, Derby
Image © and collection of Brett Payne
While I don't intend to recount the origins and early history of the photobooth here, I will recommend Mark Bloch's Behind the Curtain and David Simkin's Automatic Portrait Photographs, which do exactly that, in an authoritative, concise manner. For a more detailed account, try Näkki Goranin's recently published and well received book, American Photobooth. Although there were various attempts at mechanisation and automation of the photographic portraiture process from the late 1880s onwards, including Spiridione Grossi and Abraham Dudkin's Stickybacks in the United Kingdom (Simkin, 2013a & b), none appear to have met with significant commercial success until the mid-1920s.


Anatol Josepho with his Photomaton booth
Image © Modern Mechanics and courtesy of modernmechanix.com
Then in 1925 Anatol Josepho, a distant relative of Abraham Dudkin, patented the first reliable coin-operated automatic photobooth, the Photomaton. Advertised as producing a strip of eight cheap, good quality photographs in 8 minutes, the first Photomaton booths in New York were spectacularly successful, reputedly attracting "280,000 customers in the first 6 months." Two years later Josepho sold the Photomaton machines and patent rights to Henry Morgenthau for a staggering million dollars and future royalties (Kneen, 1928 & Bloch, 2012).


William Rabkin's 1937 Photomatic Patent Application No. 2,192,755
Images courtesy of Google Patents
Throughout the 1930s there were numerous copy-cat efforts and refinements, but the most significant development took place in 1934, after William Rabkin bought out both Photomaton and the International Mutoscope Reel Company. He improved the design of the photographic apparatus, transformed the exteriors with art deco styling and changed the name to the Photomatic. A new wave of photobooth popularity ensued, perhaps due to the chic styling available at a low cost during the peak of the Great Depression.


Original Photomatic photo booth, Machine No. DP 3
Image © and courtesy of The Powerhouse Museum
Photomatic booths were manufactured in enormous numbers, in almost any colour you could think of, and shipped to all corners of the world. The remarkably intact apparatus in the image above from Sydney's Powerhouse Museum, apparently one of the few examples that have survived, was probably used in Queensland around 1935 to 1938.


Instruction plate from a Photomatic photo booth, c.1935-1940
Image © and courtesy of Tauranga Heritage Collection
This rather grimy Photomatic booth instruction plate from the Tauranga Heritage Collection (above, Machine No. DP 220) is all that's left of a seemingly identical apparatus, suggesting that the machines may also have been exported to and used within New Zealand. Wellington's Evening Post carried an advertisement in January 1940 (below) calling for the services of a "smart young girl" to operate a Photomatic machine at the New Zealand Centennial Exhibition.


Advertisement, Evening Post (Wellington, New Zealand), 23 January 1940

Portrait of unidentified woman, 14 October 1938
Silver gelatin print in crimped metal frame with printed card backing
Taken by Photomatic booth at Detroit Bus Station
The feature differentiating Photomatic portraits from those produced by competitors was that the customer received a print "already framed." Constructed of a thin strip of sheet metal, the frame was crimped around the silver gelatin print and a printed card backing. Early Photomatic frames were all silver in colour and the backing designs simple, allowing for a date and place taken to be written by the customer. The card itself followed the art deco theme, and was usually a shiny silver colour.


Postcard of Greyhound Bus Terminal, Detroit, Michigan
Image © and courtesy of Donald Coffin's Greyhound Bus Memories
The Photomatic booth where the 1938 portrait above of a woman in her smart hat and furs was taken would have matched the sleek lines of the Greyhound Detroit Bus Terminal exterior perfectly.


Portrait of unidentified woman, undated
Silver gelatin print in crimped metal frame with printed card backing
Taken by Photomatic booth on the NYNHH Railroad
Image © Marc Frattasio and courtesy of the New Haven RR H&T Assn
Photobooth concessions were operating in public places country-wide, and the backing card stock soon carried the names of the locations or concessions. The portrait of the woman above was probably taken by Photomatic booth located on a station platform or in a waiting room similar to that shown at Boston's South Station, below.


Photomatic booth in waiting room, South Station, Boston
Image © Marc Frattasio and courtesy of The New Haven Railroad Historical and Technical Association, Inc.

Portrait of unidentified man, 6 November 1938
Silver gelatin print in crimped metal frame with printed card backing
Taken by Photomatic booth at Plankinton Arcade, Milwaukee, Wisconsin
This taciturn young man and his somewhat oversized cap paused long enough in the Photomatic booth in the busy Plankinton Arcade to record his passing through in the autumn of 1938. Wherever there were throngs of people, the International Mutoscope Reel Co. installed their Photomatic booths.


Portrait of unidentified soldier, 13 January 1942
Silver gelatin print in crimped metal frame with printed card backing
Taken by Photomatic booth in Washington, D.C.
Image © Brian and courtesy of Photobooth.net
A little over three years later, and the booths were filled with very different looking subjects. After the Japanese attack on Pearl Harbour on 7 December 1941, the United States was at war and tens of thousands of uniformed servicemen all wanted a photo before they shipped out. Five weeks after the Declaration of War, this soldier was probably both excited and nervous when he posed with a cupid-style caricature cut-out in Washington D.C. in January 1942.


Portrait of unidentified US Marine, 25 February 1944
Silver gelatin print with magenta card frame & printed card backing
Taken by Photomatic booth in Newark, New Jersey
Image © and collection of Brett Payne
In 1944 and 1945, possibly due to shortages of metal, Photomatic portraits were produced with thick coloured satin-finish card "Photoframes." This example from early 1944 shows a marine home on furlough in Newark, New Jersey.


Portrait of unidentified woman, September 1945
Silver gelatin print with blue card frame & printed card backing
Taken by Photomatic booth in New York City
These wartime issues had no special place on the back for the place and date to be filled, but some helpful subjects wrote them anyway. This happy bespectacled woman in a striped blouse was presumably caught up in the euphoria that swept New York after the Japanese surrender on 14 August:

In the summer of 1945, New York was a city riding a wave of triumph ... It was a time of unbridled self-confidence. The city had contributed 850,000 servicemen to the war effort. The war had transformed New York into the capital of the world.

(Roberts, 1995)

Portrait of unidentified woman, 8 June 1947
Silver gelatin print with red metal frame & printed card backing
Taken by Photomatic booth in New York
After the war ended, Photomatic reintroduced metal frames, and for a couple of years they were enamelled in a variety of colours, including white, red, pale blue, lime green and orange. However, the frame itself had a slightly different profile, as shown in a modified patent application filed by Rabkin in 1948 (below), and included a fold-out stand.


William Rabkin's 1948 Photomatic Patent Application No. 2,647,834
Image courtesy of Google Patents

Portrait of unidentified US soldier, undated
Silver gelatin print with silver metal frame & printed card backing
Taken by Photomatic booth in unidentified location
Image © and collection of Brett Payne
Eventually the enamelling was dispensed with, and the standard issue frames returned to either plain silver or, more rarely, gold. I suspect this young man's uniform is not military (Correction: this is a US Army cap badge, thanks Mike), but he was proud of it and it's sad that he didn't take the time to record a message on the back. It is probably from the late 1950s.


Portrait of two unidentified women, 13 July 1953
Silver gelatin print with silver metal frame & printed card backing
Taken by Photomatic booth in unknown location
Image © and collection of Brett Payne
This image of two young women was taken in July 1953 and bears the caption, "Dig this". Comparing their clothing and hairstyles with an old Life magazine from that date, it seems likely that they'd been out shopping or to the hair stylist. They do seem rather pleased with themselves.


Portrait of Beth's mother, 17 July 1945
Silver gelatin print with silver metal frame & printed card backing
Taken by Photomatic booth at Grand Central Station, New York City
Image © and courtesy of musicmuse_ca & Flickr
It is a sad reality that many of the subjects of such found photos and the places where they were taken will never be identified, let alone the context or situation be deduced. However, browsing the internet for examples of Photomatics, one soon appreciates that many of them are still in situ, so to speak, and form an important part of family history. This image on musicmuse_ca's Flickr photostream shows her mother on her wedding day.

This is the shot my mother took on the day she got married to her first husband Fred. It was taken on a photomatic photo machine in Grand Central train station in NYC.
He got a job working for the Canadian Press in NYC. He had been dating my mother since 1939, and they had virtually lived together for several years in Toronto. He asked her to marry him and they took the train from Toronto to NYC.
The marriage to Fred did not last more than 5 years, but my mother's love affair with NYC lasted from 1945 until her death in Manhattan in January of 2003.

These words and further background to the story (Truth, Lies and Betrayal 9/1939) make it a material symbol, despite its inauspicious beginnings in the hustle and bustle of New York's Grand Central Station.


Portrait of unidentified woman, undated
Silver gelatin print with red plastic frame & printed card backing
Taken by Photomatic booth in unknown location
By the late 1950s, the design of the frame had changed again, the crimped metal being replaced by much more the much more versatile, rust-proof and cheaper ubiquitous plastic. The characteristic art deco styling of the Photomatic brand was gone forever.


Unidentified couple, Long Beach Pier, Los Angeles, California, undated
Snapshot by unidentified photographer
The Photomatic was also facing stiff competition from rivals. Bloch (2012) suggests that it was outclassed by the superior technological, marketing and distribution techniques of companies such as Auto-Photo Co. One should not ignore the fact that more and more people owned their own cameras. This snapshot, probably from the mid- to late 1950s, shows a sailor and his sweetheart, the latter with a camera in a leather case around her shoulder. They are posing in front of a Penny Arcade at Long Beach Pier, an unoccupied photobooth clearly visible in the background.


Photomatic photobooth, candy and cigarette machines, Kansas, 1959
Image © and courtesy of These Americans Archive
I get the impression that Photomatic booths, despite attempts at rebranding and restyling, were slowly being relegated to the amusement arcades and drugstores where their predecessors had originated a quarter of a century earlier. This 1959 booth, perched between the candy and cigarette machines, boasts a brand new look and a comely invitation to "Take your photo ... now!" but I detect a whisper of hesitation. Perhaps she, like Jeannette below, is waiting for the right man to come along.


"Jeanette" and Elvis Presley, undated
Photobooth portrait at unidentified location
References

Photobooth.net, by Brian and Tim

International Mutoscope Reel Company, from Wikipedia.

The History & Progression of the Photo Booth, from Green Cheeze's Blog.

Andy Warhol, lyrics by David Bowie, 1971

Photographic booths, 1930-1940, from The Powerhouse Museum.

Anon (1934) Business & Finance: Pin Game, 24 December 1934, TIME Magazine.

Anon (1935) Science: Photomatic, Monday, 4 February 1935, TIME Magazine.

Anon (2000) "Andy Warhol: Photo Booth Self-Portrait (1996.63a,b)," in Heilbrunn Timeline of Art History, New York: The Metropolitan Museum of Art, 2000. (October 2006)

Anon (2004) The "PhotoMatic" Photo Machines, New Haven Railroad Historical and Technical Association, Inc.

Anon (2013) Say 'cheese in the photobooth, from Diario de Una Pin Up Frustrada, 24 January 2013.

Bloch, Mark (2012) Behind the Curtain: A History of the Photobooth.

Goranin, Näkki (2008) The history of the photobooth, 7 March 2008, The Telegraph, Extract from American Photobooth by Näkki Goranin, publ. by W.W. Norton & Company.

Griffiths, Katherine (2011-2013) - Photobooth Journal: A life in a photobooth.

Hofman, Juli (2011) Photomatic Pics of my Grandpa: D*** It Feels Good To Be a Gangsta, posted 5 Dec 2011 on The Williamson Vampires blog.

Kneen, Orville H. (1928) Penniless Inventor Gets Million for Photo Machine, in Modern Mechanics and Inventions, November 1928.

Linderman, Jim (2011) Mat Mugs! The Wonderful Photomatic Photograph Machine and Mutoscope. William Rabkin Fast Talking Genius of the Photomatic Machine and the Claw, posted in April 2011 on the Dull Tool Dim Bulb blog.

Roberts, Sam (1994) NEW YORK 1945; The War Was Ending. Times Square Exploded. Change Was Coming. in The New York Times, 30 July 1995.

Simkin, David (2013a) Automatic Portrait Photographs: The Sticky Backs Studio, Spiridione Grossi, Abraham Dudkin, Anatol Josepho and the Photomaton, on Sussex PhotoHistory.

Simkin, David (2013b) Sidney Boultwood and his Stickybacks Studios, on Sussex PhotoHistory.