Sepia Saturday 172: Sunny Snaps walking pictures

Between the two World Wars photographers took to the streets in search of customers and produced a genre now commonly referred to as walkies (short for walking pictures) or street/pavement photography. I have displayed examples of these in two previous Photo-Sleuth articles, Spotlight Photos Ltd. of Derby and in Bournemouth and Great Yarmouth.


Unidentified family (Minns Collection)
Postcard by Sunny Snaps (street photographer), Bognor Regis, 1934
Image © and collection of Brett Payne
This week I feature several postcard-format walking pictures from the firm Sunny Snaps, which operated for just over a decade between 1927 and 1940 in London and on the coast of Sussex. A single view has been found ostensibly taken in Hunstanton, on the Norfolk coast.

Although sunny snaps was sometimes used in a more general - and perhaps generic - sense to refer to walking pictures, and there were other firms incorporating the word snaps, postcards produced by this particular firm are immediately recognisable by their distinctive format. The cards are usually, but not always, produced in portrait orientation and have a panel at the base of the card. This panel is embellished with a pen-and-ink drawing - usually a scene or image representative of the location, but sometimes a royal or patriotic picture/logo - the name of the firm, the year and usually the location. There is almost always a negative number as well.


Unidentified woman pushing a pram
Postcard by Sunny Snaps (street photographer), London, 1934
Image © and courtesy of lovedaylemon and Flickr
Walking pictures differ from other portraits taken by itinerant or street photographers because they are taken "on spec." The photographer takes snapshots of a succession of passers-by while they are walking towards the camera, irrespective of whether or not the subjects have requested one, and presumably without their permission. The subject is handed a numbered ticket (corresponding to the negative number) and informed where he or she may collect and pay for a postcard print in due course. Simon Robinson has determined from his research into this firm, including an analysis of atreet scenes, that they usually made arrangements with a handy shop premises nearby, and erected a temporary advertising banner to assist in directing customers.

As a result, the subjects are often captured regarding the camera with a vague degree of suspicion - as in the first snapshot from Bognor Regis - or are oblivious to the photographer's presence, as the woman with a pram (above) appears to be, more interested in the contents of a London shop window display.


Unidentified women out shopping
Postcard by Sunny Snaps (street photographer), Worthing, 1934
Image © and courtesy of lisabee73 and Flickr
As a result they often have a candid feel to them mostly absent from more formal photographs from the era. This characteristic is generally missing from vernacular snapshots where the subjects are often conscious that their images are being captured, and may even ham it up for the camera. The fact that Sunny Snaps portraits are usually of a very good technical standard means that there are fewer of the distractions normally present in walking pictures, giving us a unusual glimpse into the subjects' everyday lives and personalities.


Unidentified schoolboys, August 1935, unknown location
Postcard by Sunny Snaps (street photographer), Silver Jubilee, 1935
Image © and courtesy of trevira and Flickr
These schoolboys, possibly caught on film on their way home from school, are enjoying their freedom and have a casual look about them (at least the two on the left do). Had their parents been present their faces would most likely have been far more guarded. I wonder which one of the three spent a good portion of his weekly pocket money on the postcard.

The trick, if the photographer could manage it, was to single out his subject and take his "candid" portrait in such a manner that he or she stood out from both the surroundings and the other pedestrians, and of course in a favourable light, rather than being caught with a scowl or merely being lost in the crowd. They were not always entirely successful - in this example the subjects almost disppear into the background. Many of the people on the streets of these coastal towns would be holidaymakers, and therefore far more likely to part with a few coins for a souvenir of their visit, but it was still necessary to entice them with a good quality product.


Unidentified family on the beach, Littlehampton
Postcard by Sunny Snaps (street photographer), G VI R, 1937
Image © and courtesy of lovedaylemon and Flickr
In this slightly more unusual posed Sunny Snap, a family is posed relaxing in canvas folding chairs in front of wooden changing sheds on the Littlehampton beach in 1937. A similar shot with a beach setting from a decade earlier shows a family in the midst of constructing a sandcastle, so it appears that when trade was not particularly brisk on the street, the photographer would venture onto the sands in search of customers. However, there were others specialising in scouring the beaches, and a seaside photographer guarded his turf aggressively. Unauthorised interlopers were referred to as Spivs or Smudge Grafters.


Unidentified man strolling with newspaper, Hunstanton
Postcard by Sunny Snaps (street photographer), 1938
Image © and courtesy of lovedaylemon and Flickr
This neatly dressed and combed young man appears deep in thought while he strolls down the quay, a newspaper folded and firmly tucked under his arm, and presumably shortly before being accosted by a man waving a ticket under his nose, and badgering him to return and buy a print later that day. Judging by the survival of this postcard it seems that he did so.

Although it is tempting to assume that a large proportion of the photographs printed in this speculative trade ended up being discarded, judging from contemporary reports perhaps we would be underestimating the marketing skills of the teams who worked the pavements and beachfronts. Alan Purvis was employed by Walkie Snaps at Blackpool's Central Pier in 1958, and describes these skills in some detail:

The best time for taking pictures was on a Sunday morning as the new set of holidaymakers, who had arrived on the previous day, were in a good mood and still had money to spend. Friday afternoon was the worst as they were going home the next day and were stoney broke! Some people would refuse a ticket, others would say that they had been snapped the day before and regular walkers might raise a hand to indicate that they weren’t interested in having their picture taken. Occasionally clients actually requested one snap or more to include all the family.
The photographer had to make a quick decision as to the composition of the picture. Snaps of a single person were less likely to be bought than those of a couple; pictures of three or more people could easily include total strangers; even in 1958 a couple may not have wanted to be seen together!

Terence Baggett worked as a beach photographer in Weymouth in the 1960s and reports:

Volume, then and later, was important. My best score was 1,200 in one day with a Leica. Sales was more important as pay was calculated on 3d/sale and less than 60% sales won a threat of sacking.

Searching through your own family photo collections will almost certainly bring one or two walking pictures to light. You may even find a couple among the other Sepia Saturday contributions this week.

References

Sunny Snaps and Littlehampton Sunny Snap, by Simon Robinson on Go Home on a Postcard.

Walking Pictures by Simon Robinson, with a comment by Alan Purvis (9 Sep 2011).

A Seaside Photographer, George Raymond Meadows (1914-2000), by Paul and Gail Godfrey.

Walking Pictures by Paul Godfrey on Our Great Yarmouth

List of Seaside Photographers in the United Kingdom by Paul Godfrey

Seaside Photographers by Paul Godfrey on British Photographic History, with comments by Terrence Baggett and others, May-July 2012.