Sepia Saturday 178: Polyfoto, The Natural Photography

I do appreciate that, for Saturday Sepians at least, sepia is a state of mind rather than a colour, shade or bygone photographic hue, but this week I will share a photograph in the traditionally sepian style from my aunt's family collection.


Lieutenant Charles Leslie Lionel Payne, 1941
Unmounted silver gelatin print (76 x 98mm)
Image © and courtesy of Barbara Ellison
Her father - my grandfather - had served as a machine gunner in the Canadian Expeditionary Force during the Great War but, when the Second World War broke out, at 47 he was a little old to head off abroad, and was commissioned as an officer in the Pioneer Corps. Judging by the number of passport-style shots of my grandfather taken during the war years, he and the rest of the family were rather proud of his achievements, and justifiably so. In early 1942 he was promoted from Lieutenant to the rank of Captain, and by mid-1943 he was Major Payne, Officer Commanding 315 Company at Newport, Monmouthshire.


Reverse of silver gelatin print (76 x 98mm)
Image © and courtesy of Barbara Ellison
The back of an almost identical print has the remains of stamp edging stuck to the four edges, suggesting that it may at one time have been affixed to a mount or frame of some sort. Both this and the previous print have a small number 60 pencilled on the back, in the lower right-hand corner.


Lieutenant Charles Leslie Lionel Payne, 1941
Unmounted silver gelatin prints (each strip 110 x 37mm)
Image © and courtesy of Barbara Ellison
The prints are sepia-toned enlargements of a negative which also resulted in the two strips of 1¼"-square portraits above, and are almost certainly a product of the Polyfoto process. Unfortunately the reverse only has the date 1941 (corrected from 1940) written in blue ink by my grandmother. Derby had its own Polyfoto studio during and after the war, situated first at The Spot, and later in the Midland Drapery Co. Building on the corner of St Peter's and East Streets.


Two portraits of an unidentified woman, undated, estd. c1935-1945
Unmounted silver gelatin Polyfoto prints (37 x 37mm)
Image © and collection of Brett Payne
One of these two similar-sized head-and-shoulders portraits from my own collection fortunately does have the remnants of the manufacturer's name on the back, as well as the number 22 written in purple pencil, although the subject sadly remains anonymous.


The Polyfoto camera, made in England by Kodak Limited, 1933
Image © and courtesy of the National Media Museum
The camera used to produce these photographs was a rather unusual one, employing an automated process which reduced costs dramatically, although it did not, such as with Photomatic photobooths, dispense with the need for an operator. Originally of Danish design, and subsequently manufactured under license in England by Williamson Maunfacturing and Kodak Ltd from 1933, they used a repeating back, a series of 48 half-inch-square exposures being made on a 7" x 5" glass plate negative as a handle on the side was cranked.


Taking portraits in a Polyfoto studio, c.1949
Image © and courtesy of the Polyfoto web site
They were deployed in booths located in all the major towns in England, Scotland and Wales. Caulton (2010) lists 109 of them existing around 1950, most operated as concessions in large department stores, although there were a number of stand-alone studios in busy central locations.


Sabrina at a Polyfoto studio in a department store, 1956
Image © and courtesy of British Pathé
British Pathé has a wonderfully evocative film clip of Sabrina in her sweater (for those among you familiar with the Goon show) having her portrait taken at a Polyfoto booth in Bourne and Hollingsworth's department store (click on image above to view the clip). They advertised themselves as "the only system of photography giving natural and truly characteristic portraits, since the sitter can move and converse freely whilst the 48 photographs are being taken."

The sitter was asked to look this way and that. Sometimes the session was stopped, to remove a hat or coat. The photographer would chat to the sitter to put them at ease and often induced a genuine smile. Children were often given a ball or balloon to play with.

(Geoff Caulton, 2010)

A former employee of Polyfoto describes here how the camera was operated and the glass plates then dispatched to the Head Office and factory at Stanmore in North London (later located at Boreham Wood, Hertfordshire) (Anon, 2006).


Polyfoto proof sheet envelope
Image © and collection of Brett Payne, courtesy of Anthony Norton
After developing the glass plate negative, 48-photo proof sheets were printed using fixed-focus enlargers and sent back to the studios. The envelope shown above, marked with the address of Derby's Polyfoto studio at number 3 The Spot, is presumed to be one in which the proof sheet was delivered to the studio, ready for collection by the customer.


Yvonne Chevalier, De Gruchy's Department Store, St Helier, Jersey, c.1948
Proof sheet (silver gelatin print, 225 x 300mm) and numbered plastic sleeve by Polyfoto Ltd.
Image © and courtesy of Alison Richards
This proof sheet shows 48 different photographs arranged in a 6x8 grid, together with a numbered plastic sleeve or overlay, from which the customer could choose to have one or more shots enlarged at an additional cost.


Variation in degree of sepia-toning of Polyfoto print enlargements
Images © and courtesy of Barbara Ellison
The enlargements could be supplied in a number of different formats, ranging from 4" x 5" to 10" x 12", and with a variety of finishes, including sepia toning and colouring.


Enid Joan Goacher, Sussex, c.1948
Proof sheet (silver gelatin print, 225 x 300mm) by Polyfoto Ltd.
Image © and courtesy of George Plemper
Of course the individual prints on the proof sheet could themselves be used and, as Geoff Caulton notes (2010), many carefully selected shots were cut out and "carried in purses, wallets and paybooks in every theatre of war."


Paul Godfrey, Arnold's Ltd., Great Yarmouth, 1949
Mounted proof print, taken by Polyfoto Ltd in a department store booth
Image © and courtesy of Paul Godfrey
Many proof prints were individually mounted behind simple pre-printed passe-partout card frames, such as this cute example from fellow photohistory enthusiast Paul Godfrey.



Geoff Caulton also has a number of fine specimens displayed on his PhotoDetective web site (click the Gallery button), most of which appear to have been taken during the war years, and I suspect this is when the Polyfoto attained its greatest popularity.


Mary Lavender Wallis in WAAF uniform, before June 1942
Booklet of proofs by Polyfoto Ltd.
Image © and courtesy of Nigel Aspdin
One could also chose to have the proof sheet cut up into blocks of six and mounted in a plastic-covered album, such as this booklet ordered by Nigel Aspdin's mother, and probably taken at a Polyfoto branch in London shortly before she received a commission in the WAAF in June 1942. She visited the studio for another session in her new officer's uniform sometime after that date, for which Nigel also has an almost complete proof sheet.



It appears that Polyfoto was not restricted to the United Kingdom. The above unidentified and undated print is from Denmark, and I have also seen a characteristically diminutive print originating from Leipzig, Germany. I'd be interested in hearing from readers who have seen examples from even further afield, as I am unsure whether the cameras ever reached North America or the Antipodes.


Former Polyfoto studio in Hainstrasse, Leipzig, Germany
Digital image taken with Sigma DP2s camera, 19 February 2012
Image © and courtesy of -fs-
It is not clear how long the Polyfoto network lasted although certainly by the late 1960s, when the head office moved to Watford, its popularity was on the wane. Several sources claim that the reason for its demise was the coin-operated photobooth although I have my doubts, since the operator-free booths were already well established prior to the Second World War, when the Polyfoto network was expanding rapidly.


Duc de Coimbra, c.1860
Albumen print (201 x 237mm), uncut carte de visite sheet, by Disderi
Image © and courtesy of George Eastman House (GEH NEG:13908)
The idea of exposing multiple frames on a single photographic plate was not a new one. In fact, it had been around for nearly seven decades prior to the Polyfoto camera's debut in 1933, and indeed formed the basis of popular commercial photographic portraiture in the 1860s and 1870s, as introduced by Disderi and others with the carte de visite format in the mid- to late 1850s. Using a multi-lens camera several (usually eight) exposures were made on a single collodion wet-plate which was contact-printed on albumen paper. The images were then cut up and mounted on card separately as cartes de visite.


Simon Wing Ajax Multiplying Wet Plate Camera, c.1899-1900
Image © and courtesy of David Tristram Ludwig's Antique Cameras Photo Gallery
This technique of taking several frames on a single plate also found very popular use in the production of gem tintypes, which I will cover in a forthcoming Photo-Sleuth article. The multiplying wet-plate camera designed by Simon Wing and shown above, had a mechanism surprisingly similar to that of the Polyfoto camera of 1933. So, as some say, there is nothing new under the sun.

Before you head over to see what the rest of the Sepia Saturday folk have in store for you this week, have a look at this poignant two-and-a-half-minute Polyfoto compilation by Daniel Meadows about his parents.

References

Polyphoto Portrait Photography Studios web site. [retrieved 19 May 2013]

Anon (2006) Reviving the Polyfoto, on Camster Factor, 2 March 2006. [retrieved 19 May 2013]

Anon (nd) Polyfoto Vintage Style Photobooths, on Ian Johnson Wedding Photographer. [retrieved 19 May 2013]

Caulton, Geoff (2010) The Polyfoto and Polyfoto Studios, on PhotoDetective. [retrieved 19 May 2013]

Coe, Brian (1978) Cameras: From Daguerreotypes to Instant Pictures, United States: Crown Publishers.